The Media s Influence On Society - 1416 Words

â€Å"The media s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the [people]† (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can control the individual in making their decisions that could affect people’s lives worldwide; it also has the ability to control their decisions that could affect the individual’s life. You might be thinking â€Å"But why should we care about this topic? This doesn’t seem really important to us† well it’s important because we all can relate to this as everyone has been influenced by society at least once in their lifetime. Just ask yourself this. H ave you ever simulated a role model that you had by just copying the actions that they do just because you wanted to be just like them? Have you picked up habits from society that is around you like family or peers that has affected you in your life? Have you ever maybe tried something you found from your family members or from the Internet to get your personal needs? If you answered yes to any of these questions, you are involved in this conversation. But there’s a problem. There’s an argument going on about this topic. The controversy of this topicShow MoreRelatedThe Media s Influence On Society1462 Words   |  6 PagesThe media s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the masses† (Ruddy, 2002). Malcolm X, a prominent African American human rights activist, strongly believed that the media played a vital role in how they make so ciety perceive events and people. An issue that is present, historically and currently, is media contributing to racism. When news is reported involvingRead MoreMedia s Influence On Society1454 Words   |  6 PagesThe Media’s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim â€Å"so-and-so has cellulite† or â€Å"so and so is too thin†. Popular reality stars like Nicole Polizzi (otherwise known as â€Å"Snooki†) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodiesRead MoreMedia s Influence On Society1269 Words   |  6 Pages The media is full of countless things, it has completely changed the world and is now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etc†¦ working their way into our everyday lives it is impossible to live without the media today. Along with it being persuasive, informational and a great source for entertainment it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240) and though someRead MoreMedia s Influence On Society1256 Words   |  6 PagesThe media are full of countless things, they have completely changed the world we live in and are now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etc†¦ working their way into our everyday lives it is almost impossible to live without the media. Along with it being persuasive, informative and a great source for entertainment, it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240)Read MoreMedia s Influence On Society1293 Words   |  6 PagesMedia is a major contributor of how social groups are perceived in today’s society. Mediais around us every day almost all day, and it constantly sends messages about the world’s environment. There are many indicators shown pertaining to how media really af fects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting mediaRead MoreMedia s Influence On Society Essay1250 Words   |  5 Pagescapitalist society the United States has developed a media centered culture. Society has been influenced tremendously by mass media it seems as if it has become a necessity in life. Nine DVDs worth of data per person every day is the amount of all media delivered to consumers whether it be visual or auditorial on a daily basis. As consumers and technology develop that number will continue to increase because of the multi-tasking abilities that will be created (Zverina 13). The hold media has on societyRead MoreThe Media s Influence On Society1654 Words   |  7 PagesMass media is perhaps the most powerful tool in the world for creating, changing or perpetuating societyâ⠂¬â„¢s ideas about an issue or group of people. It works both blatantly and subconsciously by deciding which issues are important, how to frame those issues, who to show as affected by them, and, increasingly, providing personal commentaries on the matters at hand. Because the majority of media outlets are owned by corporations dominated by white heterosexual men, many minorities are portrayed in waysRead MoreMedia s Influence On Society1475 Words   |  6 PagesMass media has affected our view as a society on social class and what defines one’s social class. Throughout this article called â€Å"Making Class Invisible† by Gregory Mantsios, we evaluate the influence media has on our society and as Mr. Mantsios states how â€Å"media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilities† (para. 1). Our social class determines wh atRead MoreThe Media s Influence On Society1560 Words   |  7 Pagesare. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks don’t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. It’s because the media promotes a certain body image as being beautiful, and it’sRead MoreThe Media s Influence On Society2776 Words   |  12 Pagessee many images in the media and they suggest what we should be like. While the media says how we should act or look, these suggestions invade people’s thoughts. The images the media portrays make it hard to break out of socially constructed stereotypes in our lives. The media reflects dominate and social values of peopleâ₠¬â„¢s lives. The media also portrays gender by creating stereotypes and gender roles showing how men, women, and transgenders are seen as deviant. In the media, men are portrayed to

Escape of the Gymnasium Free Essays

As I sat in a managerial meeting, nervously taking the wrath from demanding hierarchy management, my mind began to drift back to an incident in my early childhood†¦ â€Å"Nice shot Shrimps!† There I was shooting the basketball in gym class, all five foot four inches, 125 pounds of me. I am known as â€Å"Shrimps,† but my real name is Donald I am a small kid, with the heart of a kitten. Patiently waiting for the school bell to ring, to notify me and the rest of the school it was time to go home for the day and come back again in a week and half, I could hardly wait to get home and show my parents my straight A report card. We will write a custom essay sample on Escape of the Gymnasium or any similar topic only for you Order Now It seemed like two life times had passed already, but I was still stuck there waiting to hear the ring of the damn bell. All of a sudden, I realized Lenord was headed into my vicinity. My pulse began to race, sweat dripping from my forehead; I continued to shoot the basketball. Soon I became scared, so scared I thought I was going to wet myself. The threat was real, very real, but this wasn’t the first time I’d been in danger and sure seemed like it wouldn’t be the last. I can still see him even now, with a crystal clear vivid image of him. How could anyone forget what he looked like? Everyone in the school knew him as J Dog, but behind the slang name J Dog, he was known to all too many as Lenord. Lenord was double the size of any average Joe his age, standing tall looking over the top of his peer’s heads desperately awaiting someone to step in his way. J Dog, the big fat aggressive pain in everyone’s bottom, the school bully. J Dog was always with four of his immediate peers. J Dog generally picked fights with weaker students. He would abuse them with his strength and powerful vocal cords, which built his ego on his victims. For nearly the past seven years I have watched him and his four man mafia pick on younger boys. I can not even count the times on my twenty fingers and toes that I was the onlooker, watching sadly from the â€Å"birds eye view,† waiting for their time to come and be put in their place. One incident I witnessed was when J Dog and his four man mafia picked a fight with a varsity football player. As I observed the attack through the bathroom stall the fight seemed too unfair. J Dog and his crew attacked the peer in the boys’ bathroom. They all took their turns aggressively punching and kicking the peer. I sat in the stall curled up on the toilet, bracing myself nearly feeling every blow. Showing no remorse they continued on their brutal attack until they seemed too tired to go on. The fight ended with a vicious kick to the face by J Dog. Constantly and repetitively J Dog and his crew moved away from the school handbook and the countless school policies that it entailed. Yes indeed I knew what they were doing, as well as everyone else at the school including the school staff, but no one took the time to create a peaceful environment. It just seemed that no one would stand up to their mischievous behavior. I never understood why this was this way. Why do we all sit here back on our heels and watch this reckless’ abandon go on with his terror? We were all equally guilty, guilty as J Dog and his fellow perpetrators. The longer we stood back and accepted their behavior and the longer they were able to rage throughout the school, the stronger they became. This was not a good thing for me, or for the entire school. J Dog and his four brotherhood boys came for me one spring morning. In fact it was the last day of school prior to a well anticipated eleven day Easter break. I’d been playing basketball with a few of my peers in the schools’ gymnasium. Looking on the other side of the gym behind a set of bleachers, sat J Dog and his fellow four up to no good teasing and laughing at fellow students. The obnoxious jerk himself, Lenord, and his four manned mafia soon came to the side of the gym where I was playing basketball. Before I had the chance to warn my friends I heard abruptly, â€Å"Donald, you four-eyed worthless piece of shit,† the bully said. â€Å"It’s your turn.† My heart hit rock bottom, feeling myself gasp for air, I asked myself â€Å"oh no here we go, I think it is my turn to be plum bulled, or isn’t it?† Such simple words, so much unsaid. I didn’t need any further explanations. I knew what they wanted and it was not their sanity back. As mentioned earlier I’d seen others after they’d had their turn. It was never a pretty sight. Too many times over the years I have witnessed the brutal attacks on my fellow classmates. In time they would have progressed beyond schoolyard aggression, sinking lower into the anti-social status of the criminal underworld. They’d never be leaders of any kind, just straight up thugs. They’d been well schooled in this art. I had never once in my life been in a fight. Well unless my sister counts? To say I was scared of the upcoming attack would have been an understatement. I was petrified. I knew if I was not careful in what I said or did I may end up dead. As I sat there overshadowed by five ruthless thugs, I knew that even in a fair fight I couldn’t possibly win. Other students swirled around us, isolating our little group. It was well known everyone in the oval knew of the intended attack. Sweating profusely, I was nearly drowned in my own sweat, knowing what was waiting for me, wondering why he didn’t just lash out and end this mockery, this teasing. I did not even realize then that he’d had to work himself into a frenzy so he could just hit, and hit, and hit. â€Å"What’s up, Shrimps? Don’t you want your pretty boy face all smashed up like everyone else in this school? Or will you be upset because you will need a face lift?† As I sat there I could only think of dumb things like this girl name Ashley sucking her thumb and my friend telling me to imagine my peers naked while giving a speech. Only the sight of these two things registered on my numbed, frightened brain. â€Å"Why don’t you leave me alone? Go annoy someone else.† I took the basketball and dropped it at my feet. â€Å"Are you throwing the basketball at me, Shrimps?† He snorted, searching for any excuse to start a fight with me. I didn’t want to give him an excuse. He stood there warlike; hands on hips, wearing his all blue attire. His stomach fat erupted through ragged holes in his once blue t-shirt. Supporting the color blue was what J Dog felt was the holiest color known to mankind. â€Å"Don’t be silly, I just dropped it at my feet,† I whined, not at all mentally prepared for the brutal assault. â€Å"I know you didn’t just call J Dog silly,† one of his collogues shouted. â€Å"Or I’ll flatten you myself. Come on J Dog, give the idiot a reason to talk back and let’s get the hell out of here. It is just too hot in here to have to put up with all of this shit,† he added as he grinded his teeth, showing the enormous gap in his bottom teeth, so enormous I could kick a field goal through it. â€Å"You call me silly, did you? You’re nothing but a poor excuse for human life. You can run to the teachers all you like, see, I am not afraid of them.† Thoughts began to race inside me. I wondered why school authorities put up with him. Too many times Lenord and his four mates’ behavior were over looked. School fights happened; sometimes students went home a little worse for wear. I could not help to notice that in a mere two minutes the bell would sound. Thinking to myself will that bell ever ring and let me out of this mess I got myself into? I responded to this coward known to too many as J Dog, â€Å"I didn’t call you silly; I just said I did not throw the basketball at you.† I was answered by a heavy push in the chest, the first sign of physical violence. Staggering back, it was followed by another massive blow from the aggressive J Dog. He stepped back up to me, face to face, as J Dogs four amigos stood close beside him, crowding me like flies on dead carcass. â€Å"Won’t you stay and fight?† He spit little specks of salvia at me but I dared not acknowledge them. â€Å"Bloody little coward.† He’d been right; I was a coward, so scared I couldn’t run, even if I wanted to, even if there’d been somewhere to go and get away from the mess I was in. I silently choked back sobs, fighting to hold back tears of terror. The panic controlled me; I stood there looking like a buffoon right in front of Lenord, his four friends, my best friend, twenty other students, and one especially hot girl named Cindy. Again the palms of his massive hands stabbed at my chest and, again, I staggered back. I felt the impact of his hands long after they’d abruptly returned to his hips. The five men closed back up on me as we danced further away from the gymnasium bleachers or what I like to call protection from a fall and embarrassment. I felt my grip on reality slipping further and further away. Others were here to only see another beating set forth by J Dog and to witness my shame. Not that J Dog and his mates wouldn’t let everyone know how well, or poorly, I took the abuse. There was a certain honor in taking your licking like a man. I hadn’t felt like a man, and had been sure there was little honor in J Dog. However, I couldn’t hide for the rest of my life. It had been time to stop the hopelessness and stand up for myself and for the rest of the school population. It had to be all or nothing. I preferred nothing, but in the back of my head I wanted nothing more than to set the example. Putting on a brave face, I firmed my voice and looked the outsized buffoon in the eye. â€Å"I know you can beat me like a red headed step daughter, I don’t doubt it at all.† As the jittered mess in my voice came out I wanted to look and feel confident in what I said to this animal. â€Å"But Lenord,† I added, â€Å"Just remember one thing. When I hit the ground, so too will your front teeth, you worthless coward. I’ll get one punch in, you know I will, and that punch will be directed right for your front teeth. When I am done with you, you will no longer look like the donkey you look and smell like now! Is beating me up worth losing your front teeth?† I was being optimistic, I doubted that I could even get in one punch; I doubted even if delivered I could have knocked out any of his teeth. The reaction from the overweight J Dog was almost priceless. Suddenly it was the bully who backed off, looked lost, looked everywhere but at his bewildered fellows or me. â€Å"Er†¦ er†¦Ã¢â‚¬  he stuttered, â€Å"you’re not worth the effort, you are just a waste of my breath, you little crap headed pansy. I wouldn’t waste my spit on you. You better get away from me before I change my mind and pound the crap out of you.† Now I was the one standing aggressively, hands on hips, watching the fast disappearing of the other bullies as they soon walked away in disbelief. Cocky in my arrogance, I spit out a final mouth of spit in their vicinity. It had been the most rewarding victory of my life, standing there on that field of honor, knowing that I had conquered the mighty, invincible J Dog. I wanted to shout it out to the rest of the school and let everyone in the school district know of J Dog’s defeat. My mind switched off that near death episode, back to the present, to the here and now. Hierarchy management surrounded me, trying to pressure me and abide to their will. Tacky school clothes were replaced with tailored business suits, the overt threat of violence with an undercurrent of raw power. Things hadn’t changed. As before, I was the underdog, the potential victim. These smiling men were planning on beating me far worse than the luckless J Dog could ever have imagined. Here I was fighting for my life, my work life, and for the future of my family and myself. I could lose everything. I felt too old to start everything all over again. These smiling piranhas had planned on chewing me up and spitting out the bones. I had to fight for myself and for what I knew was right, and it was time to either stand up and fight their smirking aggression, or lie down and die like a dog. I thought again of J Dog the bully, remembering how quickly he’d collapsed after I stood in his way of destruction. Clearing my throat, I looked straight in the owner’s eyes. â€Å"This is what should happen,† I began, as an idea rushed into my mind. Fully knowing what I was going to say, I continued as I spilled out the beans. How to cite Escape of the Gymnasium, Papers

Audit Of A Financial Statement Samples †MyAssignmenthelp.com

Question: Discuss about the Audit Of A Financial Statement. Answer: Introduction: The auditing standard ASA 240 is associated with the responsibilities of the auditor associated to fraud in audit of a financial statement. Particularly, the scope of auditing standard expands on ASA 315 and ASA 330 in respect to risk of misstatement because of fraud. Misstatement in financial statement might arise either because of fraud or error (Aicpa 2017). The distinctive factor amid the fraud and error is whether there is underlying action which lead to misstatement of the financial statement is deliberate or not deliberate. According to the Australian auditing standard fraud is regarded as the wider concept. The auditor is generally concerned with the fraud which causes material misstatement in the financial statement. Even though auditor might suspect or in rare circumstances recognize fraud the auditor does not make the lawful determination of whether the fraud has eventually happened. The primary accountability for preventing and detecting fraud relies on those that are charged with the governance and management of organization (Li, Simunic and Ye 2017). It is vital for the management to place a high stress on reducing the opportunities of reducing fraud and deterring fraud that may persuade an invidious to commit fraud due to the probability of detecting and punishing. The auditor enters much expanded ground to detect the fraud. Auditors Responsibility: An auditor performing the work of audit in compliance with the ASA is accountable for attaining sufficient reassurance that the financial statement that are taken as the whole is free from material misstatement originating from fraud or error (Bozkurt 2014). Because of the inherent disadvantages of audit there are risks that are unavoidable since some of the material misstatement of financial statement should not be detected, even though the audit is sufficiently planned and executed in compliance with Australian auditing standards. The auditor is responsible for assessing the correctness of the accounting policies used and appropriateness of the accounting estimations disclosures that are made by the directors. The auditor is accountable for identifying and evaluating the risk of material misstatement relating to the financial statement due to error and fraud and conduct an audit procedure that are responsive to the risk. The auditor is accountable for assessing the overall demonstration, construction and content of the financial report along with the disclosure whether the financial statement provides an underlying evidence of transactions that attains fair presentation (Shah 2017). At the time of obtaining the reasonable assurance the auditor accountable for upholding professional skepticism during the audit. The auditor is responsible for communicating with the directors concerning the matters, prearranged scope and timing of audit with significant findings from audit. This comprises of identifying the significant deficiencies in the internal control which the auditor is required to identify during the audit. Auditor failure in detecting and reporting fraud in ABC Learning: In context of the current case study of ABC learning an evidence of overstatement of revenues were noticed. In context of the revenues it is held that the auditor of ABC has failed to derive sufficient and appropriate audit evidence for numerous fee revenue (Kassem and Higson 2016). This ultimately resulted in significant amount of material overstatement of the ABC revenue. Furthermore, the items originating from the provision of childcare services were erroneously categorized since the revenues resulted in overstatement of the ABC revenues. The audit report of ABC learning suggests that there was incorrect treatment of the development revenues. The ASIC notes that the revenues transaction was not considered as revenue derived through the provision of childcare services (MaAyan and Carmeli 2016). On classifying the normal revenues as the transaction the users of the monetary reports enabled them to consider developers fees as the recurring revenues that originated from the provision of child care services. Therefore, any kind of attempt made to value the childcare centres were useless. Evidences from the audit report suggest that the revenues were not disclosed in a manner which clearly indicated that were recurring and resulting from the provision of child care services. The critical assessment suggested that payment formed the part of scheme that was artificially designed to inflate the profits (Fazli et al. 2014). The auditor was unsuccessful in obtaining the adequate audit evidences in respect of the accurate bookkee ping treatment for numerous fees which resulted in significant amount of material misstatement of the ABC proceeds. Among the other auditing issues surrounded the ABC learning was that the auditor has failed to get the adequate evidences to enable a sensible knowledgeable auditor to determine that ABC was a going concern. Requirements of Professional skepticism: At the time of getting reasonable assurance the auditor is required to maintain the professional skepticism all through the audit. Fundamentally, ISA 200 necessitates the use of professional skepticism as the medium of improving the ability of the auditor to recognize the risk of material misstatement and respond to the risk recognized (Soh and Martinov-Bennie 2015). Professional skepticism is closely associated with the essential ethical deliberations of the auditor fairness and liberation. Professional skepticism is associated with the implementation of professional judgement by the auditor. If an audit is conducted without using the professional skepticism then it may not result in high quality audit. Consequently, implementing the professional skepticism must assist in assuring that the auditor does not overlook the unfamiliar circumstances or undertake incorrect assumptions at the time of ascertaining the audit response. As the part of audit procedure in compliance with the Australian auditing standard the auditor is required to exercise proficient decision and maintain the professional skepticism all through the audit procedure. As the part of audit the auditor is required to make accounting estimates (Pitt 2014). The accounting estimates requirements include fair valuation of accounting estimations. This comprises of noteworthy assumptions made by management in establishing accounting estimates and reviewing the decisions that are made by the managers for management in creating an accounting estimates. Another requirement of professional skepticism is that the auditor must review the managements assessment of going concern and whether the plans of management are feasible or not. This is especially vital in the circumstances where there prevails significant amount of doubt over the capability of the organization to continue as the going concern (Klassen, Lisowsky and Mescall 2015). The auditor on the other hand are under the obligation of fulfilling the requirements of related party relations and disclosure. For an auditor it may be difficult in getting the information of the related parties since the information might be confined to the management meaning for which the auditor might have to remain dependent management to recognize all the related parties. The auditor is required to remain sceptical at the time of assessing the business underlying principle behind the related partys transaction. Furthermore, the professional skepticism requirements of the auditor also include paying considerations on laws and regulations (Bowlin, Hobson and Piercey 2015). The auditor is required to remain alert all through the audit process for reflecting that there may be instances of suspected non-compliance with rules and regulations. Unless it is found that the auditor has the sufficient purpose to believe the conflictions the auditor might accept the records and documents that are genuine. If there are situations that forces the auditor to believe that the document might not be authentic or the conditions in the document have been altered but not revealed to the auditor (Quadackers, Groot and Wright 2014). Where the responses to the enquiries of the management or the person that are charged with the governance are not consistent then the auditor should investigate the inconsistencies. Auditors failure in applying Professional Skepticism: Auditors are regarded as the vital gatekeepers who are dependent upon to offer assurance and market confidence in the quality of the monetary statement. The ASIC constantly place their focus on auditors importance for implementing professional skepticism and getting the sufficient audit evidence to assist their conclusions (Cohen, Dalton and Harp 2014). It is necessary that auditors implement correct skills, experience and skepticism in recognizing and responding to the risks by obtaining audit evidence and judging the areas as going concern. In context of ABC learning it is understood that the auditor failed to sufficiently perform his duties as auditor. The auditor failed to obtain suitable evidence of audit relating to appropriate accounting treatment for numerous fees that resulted in overstatement of ABC revenue. The auditor failed to classify the items of income. This resulted in consequences that items from the provision of childcare services were not correctly categorized as revenue and led to overstatement of ABC revenue. The auditor further failed to enable that ABC was the going concern and lacked professional skepticism in supporting his opinion that the financial report of ABC was free from material misstatement (Brazel et al. 2016). The auditor failed to create audit procedure to deal with the evaluated risks and failed to adequately document the testing that was undertaken relating to fraud risk. The auditor failed to use the professional judgement and lacked professional skepticism while auditing ABC learning financial report. Ethical issues contributed to ABC Downfall: As evident the code of ethics for professional accountants lay down the ethical requirements for professional accountants. To act in the interest of public a professional accountant should observe and comply with the ethical requirements. As evident in the current case study of ABC learning the major reason that contributed to the collapse of ABC learning was the ethical issues (Klein 2015). The chief ethical issues led to the downfall of the ABC learning was the lower payment of wages to the employees in order to incur lower cost and more amount of profits that enables them to attain the competitive advantage in the corporate world. This misstatement in the financial report by the auditors is regarded as one of the major ethical issues. Section 110 of the code of ethics requires an accountant to follow the principles of integrity in order to impose the obligation on all the professional accountants to act in a straight forward manner (Press and Woodrow 2018). Integrity also refers to the fair dealing and truthfulness. To capture the market, share and gain more profit ABC learning gave their employees a lower rate of wages and was found to below the Australian standards. The accountants of ABC failed to discharge their obligation with integrity and provided inappropriate accounting reports relating to cash flow and business model. Another ethical issue that contributed to the fall of the ABC learning was the significant ethical and moral lapse in the share that was floated by the company when the CEO engaged in the related party transaction. The ethical issue in the case of ABC learning revolves around the deception to the shareholders as the shareholders have invested money on false pretence. The management of the ABC learning failed to act in compliance with the section 130 related to professional competency and due diligence (MaAyan and Carmeli 2016). The maintenance professional competency and diligence encompassed the responsibility of acting in agreement with the requirements of obligation carefully and on timely manner. Unearthing claims arising out of the insufficient revelation, related party transactions and mis-administration have contributed to the ethical downfall of the organization. Another ethical reason that was responsible for the downfall of the ABC learning was the lack of objectivity. Section 120 of the code of ethics provides that the accountants must not compromise their professional or business judgement because of the unwarranted effect on others (Pitt 2014). The accounting misstatement of financial reports rotates around the deceiving the shareholders regarding the overall position of the organization on false pretence have evidently contributed to the collapse of the ABC learning. The accountants did not provide true financial and position of the company to the stakeholders. This enable the company to remain exposed to the situations impair objectivity. Conclusion: As evident from the study above the major reason that contributed to ABC Learning downfall was the financial discrepancies. The in appropriate financial management such as high debts and abnormal acquisition attributed to main discrepancies in the financial information. The inflated value of the assets and increased valuation offered wrong information to the shareholders that was not approved by the AASB. The auditors failure in reflecting the company as the going concern with lack of professional skepticism in responding to accounting risk contributed to the company down. Conclusively the underlying fact states that management of company was ineffective in controlling the fortunes of ABC learning. References: AICPA, 2017.Statement on Auditing Standards, Number 126: The Auditor's Consideration of an Entity's Ability to Continue as a Going Concern(No. 126). John Wiley Sons. Bowlin, K.O., Hobson, J.L. and Piercey, M.D., 2015. The effects of auditor rotation, professional skepticism, and interactions with managers on audit quality.The Accounting Review,90(4), pp.1363-1393. Bozkurt, O., 2014. The Effect of Internal Audit Procedures and Auditors Responsibilities on the Independent Audit Decision.Research Journal of Finance and Accounting,5(1), pp.26-33. Brazel, J.F., Jackson, S.B., Schaefer, T.J. and Stewart, B.W., 2016. The outcome effect and professional skepticism.The Accounting Review,91(6), pp.1577-1599. Cohen, J., Dalton, D. and L Harp, N., 2014. The Effect of Professional Skepticism on Job Attitudes and Turnover Intentions within the Audit Profession. Fazli Aghghaleh, S., Muhammaddun Mohamed, Z. and Ahmad, A., 2014. The effects of personal and organizational factors on role ambiguity amongst internal auditors.International Journal of Auditing,18(2), pp.105-114. Kassem, R. and Higson, A.W., 2016. External auditors and corporate corruption: implications for external audit regulators.Current Issues in Auditing,10(1), pp.P1-P10. Klassen, K.J., Lisowsky, P. and Mescall, D., 2015. The role of auditors, non-auditors, and internal tax departments in corporate tax aggressiveness.The Accounting Review,91(1), pp.179-205. Klein, G., 2015.Ethics in accounting: A decision-making approach. John Wiley Sons. Li, Y., Simunic, D.A. and Ye, M., 2017. Do Auditors Care About Clients Compliance with Environmental Regulations? Evidence from Environmental Risk and Audit Fees. MaAyan, Y. and Carmeli, A., 2016. Internal audits as a source of ethical behavior, efficiency, and effectiveness in work units.Journal of business ethics,137(2), pp.347-363. Pitt, S.A., 2014. International standards for the professional practice of internal auditing. Press, F. and Woodrow, C., 2018. Marketisation, Elite Education and Internationalisation in Australian Early Childhood Education and Care. InElite Education and Internationalisation(pp. 139-159). Palgrave Macmillan, Cham. Quadackers, L., Groot, T. and Wright, A., 2014. Auditors professional skepticism: Neutrality versus presumptive doubt.Contemporary accounting research,31(3), pp.639-657. Shah, M.K., 2017. THE IMPACT OF VARIOUS RESPONSIBILITIES OF THE AUDITORS IN CONTEXT OF INDEPENDENCE AND IMPARTIALITY: A PERCEPTION OF ACCOUNTING PROFESSIONALS.Journal of Commerce Accounting Research,6(4). Soh, D.S. and Martinov-Bennie, N., 2015. Internal auditors perceptions of their role in environmental, social and governance assurance and consulting.Managerial Auditing Journal,30(1), pp.80-111.

Google Company Future Sustainability

Table of Contents Introduction Business Mission and Goals Internal Strengths and Weaknesses External Strengths and Weaknesses Company Strategies Recommendations and Conclusion References Introduction Google Company is a multinational company which came into existence once there was a strong need among internet users to find a search engine. Since its inception, Google has made remarkable progress in the corporate map because its popularity has tremendously soared over the years.Advertising We will write a custom report sample on Google Company Future Sustainability specifically for you for only $16.05 $11/page Learn More Currently, Google is deemed the world’s most used search engine and its usability has penetrated to the core of English language since the word â€Å"Google† has been incorporated into the English dictionary and even informally, if one wants to find information about a person, one would often say â€Å"Google the guyâ €  (Hill 2009, p. 1). Until the year 2008, Google did not command the huge market share it enjoys today since its market share was only estimated to be about 45%, while other search engine companies such as Yahoo took the rest of the share (Hill 2009, p. 1). However, after the year 2008, Google has commanded a strong market presence of about 61% in its primary market (US) while other search engine companies trail behind. For instance, yahoo is estimated to control only about 20% of the market share and Microsoft is estimated to account for less than 10% of the market share (Hill 2009, p. 1). This huge market share has seen Google enjoy huge profits which have also tremendously grown over the years as more advertisers pay for advertising space in the company. Google’s business model has been a simple one, in the sense that, companies pay for every click customers make to their company’s websites. This is done in an online bidding manner where the company with the hig hest bid is given priority in the search engine website (Hill 2009, p. 1). Currently, Google has grown to add more product features to its company and at the moment, it has developed auxiliary products such as Google maps, Google mail, Google desktop and the likes. This growth has pit Google on the collision course with its competitors since it is said that, the company is adopting a business model which is beyond its search engine core business line. With this fact ascertained, Google’s competitors have gone all the way to expand their market share because to them, Google seems to be expanding into business ventures that have been predominantly the preserve of a few other companies (Hill 2009, p. 1). For instance, through Google’s online word processing program and spreadsheets, the company has come very close to Microsoft’s word and Excel programs and this has threatened Microsoft’s share of software application in the information technology world.Adver tising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, Microsoft has tremendously increased its investments in search business to measure up to Google’s dominance in the industry. Yahoo has also adopted the same strategy. This trend provides a problem for Google because it is feared that Google may have bit more than it could chew. The greatest challenge the company now faces is the competitive strategy its competitors have adopted and it is yet to be determined if the competitive pressure will have an impact on the company’s future sustainability. This study therefore seeks to explore the future sustainability of the company, in light of these developments but to do so; we will analyze the company’s internal and external strengths and weaknesses; business mission and goals and existing strategies. Business Mission and Goals Google’s mission and goals have rec ently been threatened by the company’s expansion and more so, the company employee growth. This growth prompted the company’s founders to redefine the company’s mission and goals because there was a strong need for the company to stay true to its initial mission and goal, as opposed to fragmenting under the effects of market growth. In this regard, Google’s mission is defined as â€Å"organizing the world’s information and making it universally acceptable and useful† (Hill 2009, p. 3). Alongside this mission is Google’s goals which from a general perspective, act as the guiding principle behind Google’s operations. One main goal is to satisfy its clients’ needs and therefore, every other activity the company undertakes will be channeled towards satisfying this goal. This goal is translated towards ensuring the company’s user experience is according to the customer’s satisfaction. In this regard, the company focuses more on improving the usability of their web pages and much effort is directed towards satisfying the company’s experience as opposed to reflecting the principles or goals of the company. Secondly, Google aims to undertake its activities to always meet perfection. In this regard, the company prides itself in undertaking few activities that it can accomplish to perfection, as opposed to carrying out several activities which may not be done to perfection. In this regard, the company has been able to solve some of the most difficult problems envisioned in the search engine industry and the company has so far managed to stay above its competition in this regard. Hill (2009) explains that â€Å"Through continued iteration on difficult problems, we have been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people† (p. 4)Advertising We will write a custom report sample on Google Company Future Sustainability specifically for you for only $16.05 $11/page Learn More Google’s third objective is to develop the fastest online search engine to maximize the client’s time. This aim is motivated by the company’s acknowledgement that, its customers value their time and one company employee is quoted joking that, â€Å"Google is probably the only online search company which strives to get its clients out of its homepage fast as possible† (Hill 2009, p. 4). It is also a strong aim of the company to uphold democracy in online experiences as much as possible. In other words, the company prides itself in letting its clients know which websites have been ranked the best and consequently, it is able to rank websites in this regard. The company also upholds democracy in terms of programming because it believes that, through the input of many programmers, the company is able to enjoy increased innovation among its staff. Making the company’s online services available to the users at their own convenience is also a major objective of the company because it believes the world has increasingly become mobile and many of its users want to get information wherever they are and whenever. This is the major motivator for Google’s venture into the mobile industry so that its users can be able to access its services from their mobile (Mobile Beyond 2011). Google also prides itself in making money through legitimate and good ways, as opposed to making money out of evil activities. For instance, in the advertising scene, the company aims to undertake user-friendly browsing, such as preventing pop-ups in advertising because it believes this interferes with the user’s browsing experience (Hill 2009, p. 4). Also, this is the reason why the company always registers its advertising spaces as â€Å"sponsored links†. Google also believes that, there is an abundan ce of information out there and in this regard, it aims at providing access to such information to the clients at whatever cost. This, the company believes is a simple procedure where the company has to integrate information relating to specific website links and as a result, consumers would have an incredible browsing experience. Close to this aim is Google’s belief in providing information to its users across all borders. This is the reason why the company has in the recent past made its services available in over 130 languages and opened offices in more than 60 countries across the globe (Hill 2009, p. 1). Google also aims to develop new ideas by nurturing unconventional talent from its employee pool. In other words, the company’s founders believe that, one need not be serious (say, dressed in suits and working in offices) to come up with brilliant ideas that can be tested and applied.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lastly, the company’s aim is to transcend the notion that â€Å"great† is good. In other words, the company aims at being better than its previous success and in the same regard; the company believes that, it cannot be able to stay above its competitors if it is satisfied with being â€Å"great†. This aim has therefore prompted the company to look for new grounds where it can make a difference. Internal Strengths and Weaknesses Google brands itself in being a strong brand in the online search industry. Besides distinguishing the company from its competitors, Google’s strong brand poses a lot of advantages to the company (Collier 2011). First, it gives the company an indelible position which is uniquely indistinguishable from its competitors because Google’s strong brand name prompts online search engine users to think of the company first, before any other. This is the reason why many online users undertaking research activities, or who want to loo k up certain information on the internet normally think of Google first. This is also the reason why many people normally refer to looking up something online as â€Å"Googling it†. In fact, often, the brand Google is often envisioned as the only solution existing in the market, despite the presence of other online search engines. Due to Google’s strong brand presence, the company enjoys a strong individuality and separateness in the marketplace because its online clients are able to distinguish the company from other competitors. Also, the company’s clients are able to establish the company’s unique features and characteristics which enable them to prefer using Google as opposed to other competitors existing in the market. Moreover, from the Google brand, the company is able to reflect its personality. This refers to the company culture, say, of doing no evil and therefore, this process seeks to create a brand personality for Google which ultimately help s it command a stronger market share in the online search engine market. In other words, the company is able to express what it stands for in the corporate world. Collier (2011) further explains that, the brand Google â€Å"is what the company’s opinions, values, beliefs and moral character stand for. It’s not just what they say but what they do† (p. 3). Through the positive brand image that Google has, the company is able to control people’s perception of the company. Through a positive brand perception, the company is able to attract clients and professionals without even putting much effort towards it. In a way, the popularity of the Google brand has even elevated the company’s founders to a near celebrity status. Another internal strength Google enjoys is its robust market position. This robust market positioning is part of Google’s market strategy because it has been able to appeal to the minds of its customers as a result; thereby stro ngly maintaining its high market share. Because of the robust market positioning, customers are able to appreciate the attributes related to Google and how such attributes can be of benefit to them. Moreover, the positioning strategy enables Google to cut a mark above its competitors because it is able to stand superior to its market competitors as a result. Lastly, Google’s main strength lies in its infrastructure base because it enables it to come up with innovative products which set it above its competitors. The good infrastructural network of the company also enables the company to facilitate employee performance in the organization but monetarily, the infrastructure base of the company has attracted investors and advertisers to bank on the company’s success in remaining a leader in the online search engine industry. In other words, the company has been able to enjoy considerable levels of success because Google’s competitors have not been able to match up to the level of infrastructure-sophistication Google enjoys (because no investor would like to invest their money where they cannot make money). Google has so far provided a good infrastructure for investors to make money. However, despite these strengths, Google bears one major weakness – its lack of product integration. Its lack of product integration has seen Google experience a lot of market problems with regards to existing competitive forces because the company is perceived as a search engine company, but in recent times, it has developed products which cannot be associated with its core business model. Such is the case evidenced with its development of Google spreadsheets and the likes (which are software applications) (Hill 2009, p. 5). There is therefore a strong need for the company to enhance its product integration to merge its business interests and align its strategies for growth. External Strengths and Weaknesses Google’s external environment poses sever al strengths for the company because of the nature of the operating environment. For instance, the growth of internet domain names has increasingly posed a growth opportunity for the company because with an improvement in the company’s online infrastructure, Google can be able to handle the high traffic of the increased domain names. However, there is bound to be a resultant competition for existing domain names and Google needs to brace itself for such a challenge, in light of such increased competitive pressures. With a growth in domain names, Google anticipates that, the market share is bound to increase as a result and consequently, this is likely to result in more revenues for the company because advertisement revenues and investor growth will be evidenced as well. Also the growing market of internet mobile is also spurring more growth for online internet search companies because internet mobile increases the accessibility of users to Google’s services (Mobile Bey ond 2011). More importantly, internet mobile is increasing the company’s chances of developing a new market share of lower income customers. In fact, this anticipated growth is likely to increase the company’s advertising revenues because many companies are now acknowledging that most internet users are currently moving to internet mobile because of its portability and easy access. Moreover, the development of mobile phones which access the internet has tremendously increased, and consequently, the penetration of internet services has increased worldwide. This is because users who cannot afford computers, especially in the Asian and African markets, can now access the internet through their mobile phones and this increases the market for internet services (Mobile Beyond 2011, p. 3). It is further estimated that in the coming years, many internet users will be using mobile internet as opposed to desktop internet. This fact is affirmed by Mobile Beyond (2011) that: †Å"The mobile Internet is growing faster and will be bigger than the desktop Internet did, due to five converging technologies and social adoption trends: 3G, social networking, video, VoIP and impressive mobile devices† (p. 4). In the year 2010, it was estimated that, mobile internet devices were not less than ten billion; meaning that, internet mobile is quickly overtaking desktop access to internet because the latter does not show the same growth levels. However, Google also faces several weaknesses emanating from its external environment, like the intense competition it faces from its competitors (Buzzom 2011, p. 2). Google’s competitors are however not confined to the search engine field but also to other core areas the company operates in; especially with regards to the products and services it has come up with over the past decade. For instance, in the recent past, the company has experienced a stiff competition from Apple co., regarding the development of Smartph ones and the development of various mobile applications it seeks to enjoy with the emergence of the internet mobile market. However, in the search market, Microsoft poses the stiffest competition for the search engine giant and observers are keen to see how the competition plays out because Microsoft probably has the greatest impact in the information technology field. Amazon is also in competition with Google regarding cloud computing because there is a similar feature for both companies where clients can create web applications and run it in the infrastructure of both companies (Buzzom 2011, p. 2). There is also increased competition between Google and Facebook regarding the future of search engine companies because there is an overwhelming move towards social networking and Google is worried that Facebook may eventually pose a threat to its future sustainability in this regard (Buzzom 2011, p. 2). The same is true for similar social networking companies such as twitter. Google al so faces several risks regarding its international market ventures, in terms of foreign exchange risks, but this weakness is not only unique to the company alone but also other companies operating under the same circumstances. It is therefore important for the company to hedge such risks. Finally, Google also faces significant challenges with regard to its business model in the sense that, its advertisement revenues dwindle periodically due to the uncertainties in advertisement revenues. For example, the recent 2008/2009 global economic slump translated to decreased advertisement revenues for the company because there was reduced business. Nonetheless, this market weakness is also not only unique to Google. The following diagram summarizes the analysis of the internal and external strengths and weaknesses of the company: Company Strategies Google’s strategy revolves around innovation, to be ahead of its competitors and to provide customers with the best online experience. Th e move towards spurring innovation is fronted on the employee’s point of view because the company tries to provide a conducive environment where employees can be able to come up with new ideas and products which can be tested for future use. This is one primary strategy the company uses to come up with a good product development strategy. As part of the strategy, the company’s employees are expected to spend about 20% of their time on something that they like. Hill (2009) explains that, â€Å"seemingly based on 3M’s Famous 15% rule, Google’s 20% rule is designed to enhance creativity† (p. 7). To compliment this strategy, the company has established a forum where employees can share their ideas with others and ultimately realize product improvement as a result. If the projects are considered viable, they definitely receive funding after they are approved by the top managerial committees. The policy of coming up with new ideas spread throughout the o rganization; meaning that anyone within the organization can come up with interesting ideas on product development. The company also strongly believes that with regards to its product development, focus should always be made on the customers and not the money that is going to come as a result. This strategy guides the company’s activities because it is in their belief that, money and advertisers follow consumers and therefore if the company is able to attract a lot of consumers, it will be able to attract a lot of advertisers and consequently, a lot of money (Hill 2009, p. 7). The company also acknowledges that, innovation is the bedrock of coming up with good products and by no means is the project instantaneous. In other words, the company acknowledges that, it is patient while developing new products because through constant improvements, a product can achieve perfection. Due to the fact that, Google relies a lot on its product development strategy, the company has in the recent past focused on developing the right human resource team for this purpose. Its human resource strategy is focused on its hiring strategy because the company has embarked on an effort to hire only people with the highest IQs (Hill 2009, p. 8). The prospective employees also go through a vigorous hiring process. However, there are concerns that Google’s hiring strategy is not as efficient as it should be because employee turnover is said to be increasing. Recommendations and Conclusion Since Google is majorly run by two individuals, it is important for the company to adopt a bottom-up approach to management because in the past, the company has always relied on its founders to make important decisions regarding the future of the organization. Also, all ideas which come from the employees are most likely passed by the founders and an approval is made, or a rejection of the idea is registered. Focusing a lot of power on the founders of the organization is likely to inhibit the company’s sustainability into the future but most importantly, it is essential to acknowledge that, best performing companies have a decentralized power where employees feel part of the team and not subjects to a few individuals. Factoring the analysis of the company’s external and internal strengths and weaknesses, it is important for the company to adopt product integration to develop a strong business competency. To achieve this objective, it is important for the company to concentrate on developing products that match the company’s online search specialization. In other words, they should focus more on the company’s ability to provide users with an unforgettable online search experience and develop products which focus on this objective. From this point of view, the company can reduce competition from other entrants who are venturing into the online search industry where Google’s specialty lies. With regards to the company’s risks (l ike foreign exchange risks and uncertainties regarding advertising revenues), Google should adopt prudent hedging strategies to ensure its future financial standing. These recommendations should be observed alongside capitalizing on the company’s strengths. These recommendations are bound to guarantee the future sustainability of the company. References Buzzom (2011) Toughest Competitors of Google in 2010. Web. Collier, O. (2011) Advantages of a Strong Personal Brand. Web. Hill, C. (2009) Google in 2008. Washington, University of Washington. Mobile Beyond. (2011) Mobile Internet Research Report Reveals Massive Growth. Web. This report on Google Company Future Sustainability was written and submitted by user Shane Maxwell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

11th Grade High School Chemistry Topics

11th Grade High School Chemistry Topics High school chemistry most commonly is offered during the 11th grade as Chemistry 11. This is a list of Chemistry 11 or 11th Grade High School Chemistry topics. A collection of high school chemistry notes may be found here. Atomic and Molecular Structure Structure of the atomElement atomic number and atomic mass Element location on the Periodic Table Groups of elements in the Periodic Table Trends in the Periodic Table: ionization energy, electronegativity, relative sizes of ions and atomsUsing the Periodic Table to determine the number of valence electrons available for bondingPosition of an element in the periodic table relating to its chemical reactivityThomsons discovery of the electronRutherfords nuclear atomMillikans oil drop experimentEinsteins explanation of the photoelectric effectQuantum theory of atomic structureBohr model of the atomSpectral linesPlancks relationship Chemical Bonds Ionic and covalent bondsChemical bonds between atoms in moleculesElectrostatic attraction in salt crystals Intermolecular forces in a solid and liquidLewis electron dot structures Shape of simple molecules and their polarity Electronegativity and ionization energy - bond formationSolids and liquids held together by Van der Waals forces Stoichiometry Writing balanced equationsDefinition of the mole Molar mass of a molecule from its chemical formula and a table of atomic masses (atomic weight)Converting the mass of a molecular substance to moles Number of particles or volume of gas at standard temperature and pressureMasses of reactants and products in a chemical reaction Percent yield in a chemical reactionOxidation and reduction reactionsBalancing oxidation-reduction reactions Acids and Bases Properties of acids, bases and salt solutionsAcids and bases Strong acids and strong bases Weak acids and basespH scalepH testsArrhenius, Bronsted-Lowry and Lewis acid-base definitionsCalculating pH from the hydrogen ion concentrationpH in acid-base reactions Gases Random motion of molecules and their collisions with a surfaceRandom motion of molecules and diffusion of gasesApplying the gas laws to relations between the pressure, temperature, and volumeStandard temperature and pressure (STP)Convert between Celsius and Kelvin temperature scalesKinetic theory of gases Problems using the ideal gas law in the form PVnRTDaltons Law of Partial Pressures Grahams Law to describe diffusion of gases Chemical Solutions Definitions of solute and solvent Dissolving process as a result of random molecular motionTemperature, pressure, and surface area - their affect the dissolving process Concentration of a solute in terms of grams per liter, molarity, parts per million and percent compositionRelationship between the molality of solute in a solution, and the solutions freezing point depression or boiling point elevation ChromatographyDistillation Rates of Chemical Reactions Rate of reaction and factors that affect itRole a catalyst in reaction ratesDefinition and role of activation energy in a chemical reaction Chemical Equilibrium Le Chateliers PrincipleForward and reverse reaction rates and equilibriumEquilibrium constant expression for a reaction Thermodynamics and Physical Chemistry Temperature and heat flow related to the motion of particlesEndothermic and exothermic chemical processesEndergonic and exergonic chemical processesProblems involving heat flow and temperature changesHesss Law to calculate enthalpy change in a reactionGibbs free energy equation to determine whether a reaction would be spontaneous Introduction to Organic Chemistry and Biochemistry Formation of large molecules and polymersBonding characteristics of carbonAmino acids as building blocks of proteinsNaming simple hydrocarbonsFunctional groupsR-group structure of amino acidsPrimary, secondary, tertiary, and quaternary protein structure Introduction to Nuclear Chemistry Protons and neutronsNuclear forcesElectromagnetic repulsion between the protonsNuclear fusionNuclear fissionRadioactive isotopesAlpha, beta, and gamma decayAlpha, beta, and gamma radiationCalculating half-life and amount of radioactive material remainingNuclear substructure

Effects of the Smoking on Humans Health Article Example | Topics and Well Written Essays - 250 words

Effects of the Smoking on Humans Health - Article Example A major reason why people smoke is that they do not realize what harm smoking causes to the health. The inhaled smoke harms the biological system that oxygenates the bloodstream, but smokers may not know that. Carbon monoxide present in the cigarette smoke reduces the transported amount of oxygen through blood. This research project compared a group of smokers with a group of non-smokers to study the relationship between smoking and level of oxygenation in the blood. There were a total of 13 members in each group. A pulse oximeter was used to gauge the levels of blood oxygenation. On the basis of the previous research, this research project’s results should identify lower levels of blood oxygenation in the smokers as compared to the blood oxygenation levels of the non-smokers because of the reduced efficiency of the smokers’ bodies to carry oxygen through the bloodstream. Differences between the blood oxygenation levels of the selected groups were measures using means, t-tests, and standard deviations. In spite of the support of the previous research for drastic difference between the blood oxygenation levels of the two groups, this research project did not find any significant difference. The major anticipated reason for the deviation of the results of this research from the previous researches is that the groups selected for this research comprised young people whereas the effects of smoking possibly take time to reveal themselves. Retesting the same groups after some time is recommended.

Continued Professional Development Essay Example | Topics and Well Written Essays - 250 words - 1

Continued Professional Development - Essay Example On the other hand, PhD is designed to assist nurses to be tangled in research aimed at discovering new knowledge. DNP deals with courses such as evidence based practice and applied statistics, financial management, budget planning, health system transformation whereas on the PhD side courses such as philosophy of science, qualitative research methods chronic illness and care systems For a DNP, one can get health care administration in clinical nurse faculty and preparing nurses in management and health information technology to improve the care given. On the other hand, a PhD holder can work as a nurse scientist in the nursing faculty and carry out research to tackle issues that are arising in nursing discipline. Another difference between the two is the amount of time taken to complete each. A DNP course takes around 5 semesters to finish after a master’s degree whereas a PhD takes around 4-5 years depending on the learning mode of the university. From my point of view I would prefer to take a doctorate of nursing practice (DNP) because of its broad spectrum of finding good jobs and also my passion of helping the patients recover fast (